Pacific Digital Works Branding
Pacific Digital Works is Newport, Oregon’s full-service print, design, framing and graphics studio — handling everything from business cards to large-format signage with a one-stop shop, high-quality finish, and decades of local experience.
Highlights
- Branded Green theme from owner
- Website using WordPress CMS
- New Look and space Typography
- Marketing Materials including motion video
- Multiple Office Documents, including Mainers, envelopes, sales, timesheets, receipts, and digital invoices
My Role
I served as the lead graphic designer on the brand redo, providing concept and branding, exhibit graphics, In addition, I was an employee at the time, and did all the in house designs as well. Learning the apparel industry.
My Process
The goal for the Moose Print brand was simple: make it instantly recognizable and tied to the illustrated moose walking through ink (originally the logo used for the small business), while keeping it flexible across every medium — embroidery, large signage, vinyl, single-color prints, multi-color lit signage, and all marketing. A mark that reads clearly anywhere you put it.
The Color Palette was built to have versatility. Overall the color theme isn’t just a decoration, I intended to say “we print multiple colors, and we do it boldly. Using bold and light typography in the logo to also convey this same message. I took it to marketing material for the different areas, using icons that would be easily understood. This would later be used on signage, vehicles and other materials that are still used almost a decade later. But even without color the logo still is distinct enough to read Moose Prints.
