Branding and Identity
What is a brand? Is a logo a brand? Can you make a brand? Perhaps you’ve been using the words “brand”, “logo” or “identity” interchangeably. The brand centers around the experience of curating and enhancing local creative communities. The brand attracts a diverse culture of creatives by hosting pop-up shops and collaborative launch parties with well established brands to offer a dynamic experience through art, design and music
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Highlights
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When it comes to branding, visibility is everything
. The more well-curated, memorable and attention-grabbing your brand is, the higher the chance that it will become the next Coca-Cola, Nike, or Apple, of course that is my hope. Of course in starting the brand, I really only deal with the identity of the brand, from Logo, Image, Type, Guides, uses, and a few branded items, like websites, stationary, printed material and so on. The rest is left to the company.
To get the brand creative started however I like to think that I have some experience in this area.
Final thoughts
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